Free 40-Question Business Success Quiz
In just 10 minutes, discover the hidden gaps limiting your growth, profitability, cash flow, leadership, and enterprise value—and receive a personalized Business Health Report showing exactly what to fix first.

A real sample of your confidential diagnostic report
40
Diagnostic Questions
8
Business Pillars Scored
16-Page
Confidential Report
90-Day
Action Roadmap
You're working harder than ever, and the business still won't scale.
Stop guessing. Get an MRI of your business in 10 minutes.
An MRI For Your Business
A doctor doesn't guess — they scan, measure and compare against a baseline. The Business Success Quiz does exactly that for your company: a full-body scan across 8 pillars that surfaces the silent problems long before they show up in your bank account.
Most owners only look under the hood when something already hurts — a lost key client, a cash crunch, a failed sale process. By then, treatment is expensive. Run this diagnostic annually, ideally every six months, and you catch the constraint while it's still cheap to fix.
40 questions produce a complete picture of how your business actually operates — not how it looks on a good week.
Every pillar gets a score and a risk level, so weak signals are visible before they become emergencies.
Re-take it every 6-12 months. Compare scores over time and prove your fixes are actually working.
Findings alone don't heal anything. You get prescribed actions — 30-day stabilisers and 60-90 day optimisations.
Undiagnosed
Problems compound quietly for months before they hit revenue.
Diagnosed Early
Small, cheap corrections keep growth and margin intact.
Checked Twice A Year
You run the business on evidence instead of instinct.
What Gets Measured
Vision & Leadership
Marketing Engine
Sales & Revenue
Operations
Financial Health
Team & Culture
Customer Experience
Scalability & Exit
How It Works
Honest, plain-English questions about how your business actually runs today. Around 10 minutes.
Our diagnostic engine scores each pillar, identifies your constraints and grades your overall business health.
A confidential report lands with your priorities, valuation impact and a 90-day plan to move to the next stage.
Inside Your Report
You receive the same confidential strategic assessment used in paid consulting engagements — written for your business, not a generic template.
Executive Dashboard
Overall grade, radar chart and per-pillar risk levels.
Strategic Diagnosis
A plain-language read on what's really constraining you.
Business Stage
Where you sit across the six-stage maturity continuum.
Valuation Impact
Readiness score plus the factors suppressing your EBITDA multiple.
Category Deep Dives
Risk exposure, opportunity and value impact per pillar.
90-Day Roadmap
Stabilise, strengthen and scale — month by month.
Sample Finding
65/100
Grade D — At Risk (Sales & Revenue Systems Constrained)
"Improving operational documentation and recurring revenue could increase the estimated valuation multiple from 2.5-3.5x EBITDA to 4-5x EBITDA."
Sample Quiz Report
Click any page below to open the full sample Business Health Report as a clickable PDF.

Page 1
Confidential Cover Page

Page 2
Executive Dashboard

Page 3
Score Breakdown Table

Page 4
Executive Summary

Page 5
Business Stage Identification

Page 6
Detailed Category Breakdown

Page 7
Pillar Deep Dive: Marketing

Page 8
Pillar Deep Dive: Sales & Operations
Your report is personalised; this is a real sample from the Business Health Report.
What You Walk Away With
Structured pipeline management can lift forecast accuracy by 30-40%.
Automating acquisition channels can increase inbound leads by 25% in six months.
Identify the tasks only you can do — and the ones you can hand over now.
See exactly which gaps buyers discount, and close them before you sell.
A Look Inside
Every report follows the same diagnostic sequence — page by page, exactly like a medical work-up: overall vitals first, then each system, then the treatment plan.
Your overall score out of 100, letter grade and a colour-coded radar across all 8 pillars.
Score: 65/100 · Grade DWhere you sit on the six-stage maturity continuum — and the trap that stage is known for.
Stage 3 of 6 · Scaling StrainEach of the 8 pillars scored 0-100 with a Critical / At Risk / Stable / Strong risk rating.
3 At Risk · 4 Stable · 1 StrongThe single bottleneck costing you the most, quantified, with the knock-on effects it creates.
Primary constraint identifiedYour readiness score plus the specific factors suppressing your EBITDA multiple.
2.5-3.5x → 4-5x potentialMonth 1 stabilise, Month 2 strengthen, Month 3 scale — with owners and success measures.
12 prioritised actionsHow Scores Read
Strong (85-100)
Healthy — protect and leverage it.
Stable (70-84)
Functioning, with room to optimise.
At Risk (55-69)
Actively capping growth. Fix this quarter.
Critical (0-54)
Urgent — treat before anything else.
Scores alone don't fix anything. Each rating comes with the recommended intervention, the expected impact and the order to do them in.
See My ScoresSocial Proof
Sample feedback from business owners who took the free Business Success Quiz and used the report to find their biggest constraint.
"I thought we were doing fine until the quiz showed our Sales Systems score was only 62. Within 90 days we rebuilt our pipeline process and closed 18% more deals."
Jennifer R.
Founder, Professional Services Firm
"The quiz took less than 10 minutes and the report gave me more clarity than a full-day strategic planning session. I finally knew which fire to put out first."
Marcus T.
Owner, Manufacturing Company
"I was sceptical of a free quiz, but the report was detailed and specific. It flagged that I had no documented operating procedures — which explained why onboarding was eating my time."
Priya S.
CEO, Tech Consultancy
These are representative quotes. Replace them with real testimonials from your quiz takers when available.
Proof
Real feedback from founders and executives who have used the Business Health Assessment and read Small Business Big Exit.
"I engaged in the Business Health Assessment (BHA) provided by Business Health Matters. This assessment gave me profound insights into my business, illuminating strengths and potential improvement areas across eight critical pillars: Business Vision, Goals and strategies, Financial Management, Human Resources, Operations, Sales and Marketing, Information Technology and security, People and culture, and Leadership. The in-depth report presented by Business Health Matters was not just comprehensive but also lucid. It provided a clear roadmap of where my business excelled and areas for improvement."
David B.
President, Unify Financial Advisors
Business Health Assessment
"I appreciate the Business Health Assessment (BHA) report I received recently. The BHA report of my company was like an X-ray or MRI of my entire business, providing me with a clear and comprehensive view of my company's strengths, weaknesses, opportunities, and threats. I was particularly impressed with how the report was tailored to my specific business. One of the most valuable aspects of the report was how it highlighted areas where my business could be improved. For example, the report pointed out that I needed a clear exit strategy. This was an oversight on my part, and I am grateful to Coach Alan for bringing it to my attention. I had never thought about brand visibility in this way before, but Coach Alan's insights were eye-opening. Overall, I am incredibly pleased with the BHA report."
Morris G.
President, CreateGrowProfit
Business Health Assessment
"The Business Health Checkup (BHC) tool is impressive and easy to understand. It offers me a swift overview of various components of my business, including strategy, sales, marketing, operations, culture, finances, customer centricity, and future exit strategies. This tool is invaluable for identifying critical areas and challenges that foster my business growth."
Dr. Rajiv Sahay
Sahay Scientific Services
Business Health Checkup
"I cannot begin to express how impressed I am after having gone through your first chapter, 'Breaking Barriers: The Extraordinary Journey of a 30-year Overnight Success,' in your book. I was especially intrigued by the inspiring connection between coaching AAU basketball and managing and growing a business. Your insights into the importance of fundamentals both in basketball and entrepreneurship, were thought-provoking. The way you compared diagnosing a patient to analyzing building problems was particularly ingenious. Your approach to the concept of mistakes as a learning opportunity is something that we hear. The way that you used real-world examples by emphasizing the right ingredients for success in both life and business is genuinely going to resonate with the love of these readers, and your revelation about having the right people in the right seats and your brilliant explanation about the differentiation between your company showcases the deep understanding of growth and success."
Sai Blackbyrn
CEO, CoachFoundation | #1 bestselling author
Small Business Big Exit
"Alan's wealth of experience and practical insights offer readers a clear roadmap to navigating the complexities of successfully building and exiting a small business. From value creation to building a solid foundation using his eight-pillar framework, this book covers it with expert advice and real-world examples."
David Bennett
President, Unify Financial Advisors
Small Business Big Exit
"The book 'Small Business BIG Exit' brilliantly shows the parallels between personal and business health. Alan Wozniak shows that a healthy business requires a holistic approach to grow revenue, gain market share, and build a thriving business. The book covers key business areas: customer service, sales, marketing, operations, finances, and exit strategies. The book includes a questionnaire for each location that helps readers create a personalized roadmap. It's like an MRI providing a scan of your business's health. Alan Wozniak's 'Small Business BIG Exit' is not just about building a successful business. It's a comprehensive guide that includes an often overlooked part of business: a successful exit. The book provides clear steps and benchmarks to make a company attractive to potential buyers or successors. It's a winning playbook for anyone looking to build a successful and sustainable business while also setting it up for a highly profitable exit."
Morris Grand
Owner, CreateGrowProfit.com
Small Business Big Exit
8 pillars
assessed in every single report
40 questions
roughly 10 minutes, no prep needed
100% confidential
your answers are never shared or sold
FAQ
You'll answer 40 focused, multiple-choice questions across the 8 pillars that drive business value: Vision & Leadership, Marketing, Sales, Operations, Finance, Team & Culture, Customer Experience, and Scalability. The diagnostic scores each pillar, identifies your top constraints, and benchmarks your overall business health.
A confidential, personalised diagnostic report — including an Executive Dashboard, an 8-Pillar Scorecard, your Business Stage, a Risk Analysis, an estimated valuation multiple range, and a 90-Day Action Roadmap. You can download, print, or share it with your leadership team.
Your results are yours alone. They're used to generate your report and, if relevant, suggest optional next steps with Business Health Matters or 10XCoach.ai. There is no hard sell, and your answers are never shared, sold, or used for any other purpose.
Yes. The 40-question Business Success Quiz and your full diagnostic report cost nothing. There's no card required and no obligation.
About 10 minutes. Answer honestly — the value of the report depends entirely on the accuracy of your answers.
Your personalised report is generated immediately, covering all 8 pillars, your business stage, valuation readiness and a 90-day roadmap.
No. If the report shows areas where our programs help, you'll see recommended next steps. Acting on them is entirely your call.
Yes. Your report is confidential and intended solely for you. Your answers are never shared or sold.
Ten minutes now, or another year guessing. Take the free Business Success Quiz and get your confidential diagnostic report.